The twitterverse is buzzing after the front page article in today’s Financial Review (see it here) entitled “Real Estate Agents Revolt”. Agent dissatisfaction with REA Group isn’t a new thing, but perhaps we haven’t seen it expressed so publicly with such a united front. Still, should REA Group really be worried? Simon Baker doesn’t seem to think so in his response and the thoughts on business2.com.au have been mixed. From an agent’s point of view it would be fantastic to have a real alternative to domain.com.au and realestate.com.au, especially one that was created by and for agents and wasn’t simply about extracting profit from them. From a vendor’s point of view, I would want my property to get the maximum exposure and I think for most vendors that still means a listing on realestate.com.au and domain.com.au (at least in our part of the world). For the moment I think it would be a brave (or foolish) agent who pitches a marketing appraisal without including realestate.com.au, but with the right portal design and the support of the major franchises Project Rebellion might just take hold.
-Josh